Chryslers relationship with Italian design firm Ghia brought it a fair amount of time in the spotlight, a fact that did not go unnoticed by rival automaker Hudson. Fresh from the success of the Hudson Hornet in NASCAR, and looking for a way to market its new-for-1953 Jet compact, Hudson contracted with Italys Carrozzeria Touring on a Jet-based grand tourer, ultimately called the Italia.
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Source: blog.hemmings.com
