Thursday, December 2, 2010

Mercury (Station Wagons)

I wonder if you remember when that Station Wagon was the family sedan of choice. I have some pictures below of some of those wagons.

1949 Mercury Wagon

1957 Mercury Station Wagons

1952 Mercury Woodie Wagon

1955 Mercury Woodie Wagon

1960 Mercury Wagon

1949 Mercury Eight Wagon

1954 Mercury Station Wagon

1955 Mercury Wagon

1957 Mercury Turnpike Cruiser Wagon

1957 Mercury Colony Park Station Wagon

1977 Mercury Cougar Villager Station Wagon, with woodgrain panels, parked on golf course.

1978 Mercury Bobcat Villager Station Wagon

2000 Mercury Sable Wagon

Source: Internet

Tuesday, November 2, 2010

Mercury Automobiles

Mercury is a brand name of an automobile once produced by Ford Motor Company. It was originally concieved in the 1930s as filling a gap between Ford's popular cars and their elite Lincoln line. The first model was the 1939 Mercury. It was a mid-sized V-8 that competed directly with the mid-size models of General Motors.

The first year 150,000 of the line were sold. The war years of the 1940s caused a suspension of production in favor of military hardware. But in the post war years the economy began to boom and demand for the Mercury returned. The Mercury designers were committed to inovation and the 1954 Mercury sported the first ever sunroof.

But the Mercury still had not really taken off. In an article in Driving Today Jack Nerad said, "Mercury has wavered from being just a tarted up Ford to a near-Lincoln." So in the 1960s Ford tried to supe-up the Mercury image by turning it into a muscle car. Ford executed this maneuver by hiring on Parnelli Jones to advance the idea of Mercury as a powerful automobile. He did marvelously on the racing circuit and such famous drivers as Cale Yarborough and Bill Stroppe could be found driving Mercs. The Mercury Marauder sported a checkered flag on the fender and a big V-8 engine, but the body also remained large so the engine had more to pull. For this reason in head to head competition, it did not always do well against some of the smaller GM models. Nevertheless Ford beefed up the Mercury image and even managed to put James Dean in a customized Mercury in the cult film "Rebel Without a Cause".

In 1967 the Cougar came out, but the oil shortage and other factors caused the over-sized Mercury to lose market share in the 1970s and early 80s. To improve their image, Mercury moved their design studios to California in 1998. Mercury continues to bridge the gap between the Ford and the upscale Lincoln with the Mercury Mariner (a sport utility vehicle), the Milan (a new mid-sized sedan), the Grand Marquis, the Mountaineer and the Monterey Mini-Van.

Mercury continued to struggle with image and sales until June of 2010 when they announced that they would no longer make the brand. Yet Ford Motor made a fine automobile under the Mercury brand name. When Mercury was launched in 1939 high hopes were placed upon it. Like the Mercury space program it was seen as a bridge to somewhere else and perhaps this limited its ability to grip the imagination of car buyers, people who bought Mercs were somewhere in transition between Fords and Lincolns. It is tough to build loyalty with a population that is working hard to upgrade past the Mercury. Nevertheless, Mercury automobiles did benefit from their association with the Roman god. Mercury was and is a familiar name that ellicits notions of swiftness and quality that has caused the manufacturers of other products to adopt the name Mercury as well.

Source: Indepthinfo

Thursday, October 21, 2010

The History of Lincoln & Mercury Cars

The Ford Motor Company's Lincoln-Mercury Division produces Lincoln luxury cars and the Mercury, an upscale version of Ford. While Henry Ford is generally credited for initiating both brands to capture wealthy buyers, it was his son, Edsel, who was the brainchild behind the styling and implementation of Mercury and breathing life into the once stodgy Lincoln. Today, (2009) the Lincoln is doing reasonably well for Ford, but the Mercury line is struggling to stay alive.

Source: eHow

Wednesday, September 1, 2010

Mercury Meteor

The Mercury Meteor was an automobile model produced by the Lincoln Mercury division of the Ford Motor Company from 1961 to 1963. For 1961, the name was applied to low end full sized vehicles; for 1962 and 1963, the name was applied to Mercury's mid-sized sedans, in a marketing attempt to appeal to the excitement surrounding the Space Race, before being discontinued. Introduced while Mercury as a marque was in flux, and never a solid marketplace performer in consumer sales, the Meteor remains more an "asterisk" than as a well known Mercury product.

Production 1961-1963

Canadian Meteor

Initially, Ford used the Meteor nameplate in 1949 when it created a stand alone brand of vehicles that used Ford bodies trimmed using Mercury parts for sale specifically in the Canadian marketplace. Meteors were produced and sold in Canada until 1961, and then reintroduced again from 1964-76, after the US model using the name was discontinued.

Factors affecting the creation of the Mercury Meteor

In the mid 1950s, Ford Executives were convinced by Ernest Breech that in order to compete with General Motors, the automaker had to meet each sales segment with unique product. The plan impacted Mercury by calling for the marques completely new platform and body design since World War II in order to differentiate it from the Ford beginning with the 1957 model year.

Historically, Mercury was usually considered a "lower-medium-priced" car, most often compared to Pontiac and Dodge. Under Breech's plan Mercury would move upmarket and compete more directly with Buick, Oldsmobile, Chrysler and DeSoto and the Edsel would take over Mercury's previous role as the "lower-medium-priced" car and compete more directly with Pontiac and Dodge.

While Breech’s plan could have succeeded in the early 1950s, by the late 1950s the bottom was beginning to drop out of the middle price car market; the 1958 recession effectively rendered Breech’s plan obsolete. Sales of Ford’s Edsel marque were a complete disaster.

Sales of Mercury products failed to reach expected sale levels, leading to cost cutting decisions beginning in the 1961 model year. Had Robert S. McNamara, then head of the Ford division, had his way, Lincoln, Edsel and Mercury would have been relegated to the dustbin of history. Instead, a compromise decision was made, and beginning in 1961 Ford and Mercury would use the basic Ford body shells, and rely upon unique trim elements to differentiate the marques one from another. Edsel, meanwhile, was discontinued after a short run of 1960 models; what emerged as the 1961 Mercury was really initially intended as the 1961 Edsel.

1961 Mercury Meteor

The first step taken to make Mercury cost effective within Ford, Mercury shed its higher priced Montclair and Park Lane models. The Monterey, previously the entry-level full-sized Mercury offering and priced slightly higher for the 1961 model year than comparable 1960 models, would become the new top-of-the-line model. It was joined by the new, lower-priced Meteor 600 and Meteor 800. The Meteor 600 and Meteor 800 were, respectively, the spiritual descendants of the Medalist and Custom models last offered in 1956, as well as replacements for the discontinued Edsel. All full-sized 1961 Mercurys rode on a 120” wheelbase.

First Generation

For 1961 the Meteor was a full-sized model, differentiated from the Monterey through its trim and taillights. Meteor 600 taillights were oblong while the Meteor 800 and upmarket Monterey used six circular tail lights, three on each side. Meteor 600s, available only as two and four-door sedans featured chrome spears from the taillights to the front wheels. Meteor 800s, available in two and four door sedan and hardtop body styles, featured the spear and three chrome bars on the front fenders, chrome fender fin trim, rocker panel trim and back-up lights.

The Commuter 4-door station wagon was trimmed comparably to the Meteors, while the Colony Park with simulated wood-grain trim on the side-panels was trimmed comparably to the Monterey.

The standard engine in the Meteor and Commuter was a 223 cubic inch displacement inline six-cylinder with a 1-barrel carburetor that generated 135 horsepower (101 kW) @ 4000 rpm. Optional engines included a 292 cubic inch displacement V-8 with 2-barrel carburetor generating 175 horsepower (130 kW) @ 4200 rpm (standard on the Monterey on Colony Park), as well as a 352 cubic inch Marauder V-8 with 2-barrel carburetor generating 220 horsepower (160 kW), a 390 cubic inch Marauder V-8 with 4-barrel carburetor generating 300 horsepower (220 kW), and a 390 cubic inch Marauder V-8 with 4-barrel carubretor generating 330 horsepower (250 kW).

The standard transmission was a 3-speed manual with overdrive available as an option. Merc-O-Matic and Multi-Drive automatic transmissions were available as options.

1962-1963 Mercury Meteor

For 1962, Mercury marketing decided that the Monterey nameplate had better consumer recognition than the Meteor moniker as far as full-sized vehicles were concerned (despite the fact that Meteor outsold Monterey), and instead assigned the Meteor name to a new line of mid-sized cars based on the Ford Fairlane which, in turn, was based on a long-wheelbase version of the Ford Falcon chassis. This smaller, mid-sized Meteor filled the product gap between the full-sized Monterey and the compact, Ford Falcon-based Mercury Comet.

Second Generation

Riding the Fairlane’s 116.5 wheelbase, the 1962 Meteors wore unique rear quarter panels that mimicked the Monterey's jet-pod tail lights. The base Meteor and better trimmed Meteor Custom were available in two and four door sedans. The Meteor S-33 was a specially trimmed two door sedan featuring premium exterior trim and interior appointments including bucket seats, and a center console.

For 1963 Meteors received an annual trim update and the addition of two body styles, a four-door station wagon and a two-door hardtop coupe. The four-door station wagon was added to both the Meteor series and the Meteor Custom series. In the Meteor Custom series the station wagon was referred to as the Mercury Country Cruiser and featured simulated wood-grain trim on the exterior. The hardtop coupe was added to the Meteor Custom and Meteor S-33 series. The hardtop coupe replaced the 2-door sedan in the Meteor S-33 series.

The base Meteor engine was a 170 cubic inch displacement inline 6-cylinder engine with a 1-barrel carburetor 101 horsepower (75 kW) @ 4000 rpm. Optional engines included a 221 cubic inch V-8 with 2-barrel carburetor that generated 145 horsepower (108 kW) and a 260 cubic inch V-8 with 2-barrel carburetor that generated 164 horsepower (122 kW). A three-speed manual transmission was standard. Overdrive and Merc-O-Matic automatic transmissions were options. A 4-speed manual transmission became an option for 1963.

Sales of the mid-sized Mercury Meteor were disappointing and the model was discontinued at the end of the 1963 model year.

A name without a purpose

Mercury product planning underwent another shift with the departure of fiscal conservative Robert McNamara from Ford. What had been McNamara’s attempts to remake Mercury as a senior Ford were discarded, and instead for 1965 Mercury would be marketed as being "built in the Lincoln tradition."

The first step towards this goal was the elimination of the compact-bodied Comet. Although Mercury had no mid-sized car for the 1964 and 1965 model years, the compact Comet continued to sell well during this time. Because the Comet name had better recognition than Meteor, the Comet name was transferred to Mercury's mid-sized car based on the Ford Fairlane beginning with the 1966 model year, in effect finally replacing the Meteor model and name that had last been built and used in 1963. For 1964, the Meteor name returned on a series of full-size models in the Canadian market, much as had been the case until 1961.

Source: Wikipedia

Friday, July 30, 2010

1955 Mercury Montclair

Tuesday, June 29, 2010

2003 Mercury Marauder Concept

The Mercury Marauder was the name of different automobiles made by the Mercury division of Ford Motor Company.

Early models 1963–1965

The early Marauder was a V8-engined large automobile. It débuted as a 1963½ model as a two-door "fastback" hardtop version of the full-size Mercury. Marauders were offered from the 1963½ to 1965 model years, then again from 1969 to 1970.
In 1964, the Marauder name was used to designate both two and four door models of the Mercury Monterey, Montclair, and Park Lane using a fastback roofline, rather than the reverse-slant Breezeway roof that had been introduced in 1963.

This fastback roofline was developed for both the Mercury Marauder and the Ford Galaxie for NASCAR competition, and may have helped with the many 1963–64 Ford Mercury victories.

Engine and transmission choices for these cars were identical to the big Ford, including 390, 406, and 427 cubic-inch Thunderbird V8s, and a choice of 3-speed or 4-speed manual, or 3-speed automatic transmissions.
Marauders also featured bucket seats, central consoles, and other trim items similar to those in the Ford Galaxie 500/XL.

The Marauder name was dropped after 1965. The Marauder engine designation did continue in 1966 and 1967 and could be found in other full-size Mercurys including the Mercury S-55.

In 1969, the Marauder became a distinct model. It competed in the personal luxury market. The base Marauder had a 390 in³ engine, while the Marauder X-100 normally came with a larger 360 hp (268 kW) 429 in³ engine. Well appointed versions had bucket seats with a floor console housing a U-shaped automatic transmission shift handle, and sporty Kelsey-Hayes stylized road wheels complete with rear fender skirts. The Marauder had its own look with distinctive non-functional louvered side air intakes in the quarter panels and a tunneled rear window. Its front end and interior components were shared with the Marquis, but the back end was unique.

The market for sporty full-size cars had disappeared, though, and production was limited to about 15,000 cars for 1969 and barely a third of that for 1970.
"Marauder" was also used as the name of Mercury's 390, 410 (66–67 only), and 428 in³ engines in the 1960s.


From 2003 to 2004, Ford produced the Marauder as a high-performance version of the Mercury Grand Marquis sedan. Although the Mercury division is most directly a competitor to Buick (and formerly Oldsmobile), the Marauder of 2003–2004 targeted the 1994–1996 Chevrolet Impala SS in being a contemporary full-size "muscle sedan."
The Mercury Marauder was based on an updated version of the Ford Panther platform. The Marauder had a naturally aspirated 4.6 L DOHC Modular V8 producing 302 hp (225 kW) and 318 ft·lbf (431 N·m) of torque; this engine had many parts — including heads, cams, block and rotating assembly — in common with the 2003–2004 Mustang Mach 1 Automatic and the 2003–2005 Lincoln Aviator SUV. The Marauder featured a dual exhaust system with unique tailpipe tips, with custom designed chassis and suspension modifications – such as moving the rear shocks outboard of the frame-rails, which were later made available for the Crown Victoria and Grand Marquis. The Marauder was fitted with the 4R70W 4-speed automatic in 2003 and received the upgraded 4R75W 4-speed automatic for 2004. The limited slip differential with a 3.55 rear axle ratio was borrowed from the Ford Crown Victoria Police Interceptor, as well as the aluminum drive shaft.

Cosmetically, the Marauder borrowed trim parts from both its Ford and Mercury stablemates. The headlights and corner lights, from the Grand Marquis, have all non-reflector surfaces blacked out and its grille is painted body-color instead of chrome. Side trim and the B-pillars are painted body-color like the Crown Victoria, which also donates its trunk panel, and tail lights which are tinted to just within DOT standards. The Marauder's front and rear bumper cover are unique to the vehicle though, with the front featuring Cibié fog lamps, and sporting the car's name embossed on the rear bumper. The car's five spoke, eighteen inch wheels feature Mercury's classic "god-head" (Mercury's silhouette) emblem on its center caps. And unlike the standard Grand Marquis, the Marauder featured front bucket seats and a floor shifter with a center console. The instrument cluster was specific to the Marauder, with the satin aluminum gauges and the pressed electrical board to control them are specific to the Marauder, as is the tachometer. The 140 mph (220 km/h) speedometer head unit was borrowed from the Police Interceptor, but with a Marauder unique gauge face. The Marauder is also the only Panther after 1997 with a specific pin on the PCM for a tachometer.

The 2003–2004 Marauder sales fell short of corporate forecasts, and after a production run of just 11,052 vehicles, the Marauder was discontinued at the end of 2004. However the Ford Crown Victoria LX Sport remained, bearing a monochrome appearance similar to the Marauder but powered by the lesser 239 hp (178 kW) 4.6 L 2-valve SOHC V8. The LX Sport also included smaller 17" wheels, softer suspension, a taller 3.27 rear axle ratio, along with numerous other mechanical and cosmetic details that remain unique to the Marauder. The LX Sport too would be discontinued in 2008 after a very short production run of 2008 model year cars.

In 2008, the Ford Performance Group officially began recognizing the Mercury Marauder (along with the Motor City Marauders Car Club as the official club for the vehicle). And as of Fall 2009, the Ford Performance Group also began offering certificates verifing the Mercury Marauder as a Limited Production Vehicle.

Monday, June 28, 2010

1963 Mercury Marauder S55

1963 Mercury Marauder S55 in beautiful Jade Green Metallic paint with a white and green interior. This car has the powerful 390 CID engine pushing 330 horsepower, the Merc-O-Matic transmission, and 3.00 gears! Options include: power windows, power steering, power brakes, AM radio, and the S55 sport option.

Source: Gateway Classic Cars

Wear Your Seatbelt

This is the new "wear your seatbelt" ad the UK is doing - started by some
dude not hired to do it, but because the cause is important to him, he came
up with this idea, and now it's being hailed across the world as a
‘beautiful’ commercial. ...And now the video has gone “viral” (which means,
has become so popular with the general public that people are forwarding it
to friends/family on their own so quickly that it has spread all over the
world in a very short time).

Source: Youtube

1953 Mercury Brochure

Source: Classic Cars, Youtube

1951 Mercury Wagon

Source: Streetrodder

1954X-M 800 Concept Car

Classic Mercurys

1969 Mercury Cougar Eliminator

Mercury Cougar

1950 Mercury coupe

1965 Mercury Comet Caliente

1969 Mercury

Mercury raised its performance profile with the introduction of the 1969 Mercury Cougar Eliminator. Taking its cue from such rivals as Z28 and SS Camaros, as well as Ford's own Boss 302 and Mach 1 Mustangs, Ford introduced the Eliminator in April 1969. Eliminator came with a range of engines, from the Trans Am-inspired solid-lifter 302-cid small block to the 428-cid Cobra Jet big block.

Source: ClassicCars

Monday, June 7, 2010

1950 Mercury Brochure

Source: Internet