$45,000 2008 Barrett-Jackson Auction Scottsdale AZ
This stunning black example of the 1953 Mercury Monterey Woody Wagon has spent most of its life in Southern California and sports the following original features: Flathead V8 (255cid/125hp), 3-speed overdrive manual transmission and two tone turquoise/black interior. This Monterey Wagon has been upgraded to a 12-volt electrical system. In 1953, the Mercury line was divided into Custom and top of the line Monterey models. The VIN indicates that this Monterey was produced in Los Angeles, California, plant (code LA). The data plate indicates a 118" (code BG) 8-passenger wagon (code 79B) with black exterior (code 377) with Turquoise and Black interior as well as that it was the fourteenth car produced at the Los Angeles plant (code 14) on May 7, 1953 (code 7E). While it's not known how many have survived, the international Mercury Owner Association (IMOA) 2006-2007 Registry has five listed, including this one. A little Mercury and Woody wagon history: In 1939, Ford Motor Company created the Mercury Division and vehicle line to plug the midsize/price gap between the utilitarian Ford line and the luxury Lincoln line. (Lincoln had been purchased by Ford in 1922.) Unlike the later Edsel experiment, the Mercury experiment was very successful with a consistent sales rank through the 1950's of 5th to 8th in relation to all manufactures' lines in the US. 1951 was the last year of wood wagons for both Ford and Mercury. While both divisions shifted to all steel wagons in 1952, for those who had difficulty accepting the transition, both divisions offered wood grain appliqués and trim to sooth these customer's nerves (and serve their market). 1953 was the last year that the outlining trim of the wood grain appliqués and trim was real wood. Due to continued demand, these steel Woodys were offered into the 1960's and 1970's.
Source: Barrett-Jackson Auction
