The Ford Motor Company's Lincoln-Mercury Division produces Lincoln luxury cars and the Mercury, an upscale version of Ford. While Henry Ford is generally credited for initiating both brands to capture wealthy buyers, it was his son, Edsel, who was the brainchild behind the styling and implementation of Mercury and breathing life into the once stodgy Lincoln. Today, (2009) the Lincoln is doing reasonably well for Ford, but the Mercury line is struggling to stay alive.
Source: eHow